WooCommerce Google Analytics Pro is a plugin designed to help online store owners get detailed insights into their sales funnel and drive more revenue.

It is a premium add-on for WooCommerce, one of the most popular e-commerce platforms, and enhances the integration between your WooCommerce store and your free Google Analytics account.

The plugin provides advanced event tracking and enhanced eCommerce tracking, which allows you to track important metrics such as average order value, conversion rate, sales by product or category, and other valuable data.

This advanced tracking is designed to give you a full view of what customers do on your site, including tracking events like “viewed account” or “coupon applied”.

You can also track events in your purchasing workflow, such as viewing coupon data for orders and conversion rates with coupons.

WooCommerce Google Analytics Pro also provides full support for generating Shopping or Checkout Behavior analyses, which allow you to view the customer lifecycle with your browsing and purchasing experience.

You can see your checkout in fine-grained detail to gain more insight into where customers leave at that point in the purchasing process.

Additionally, the plugin provides support for sending checkout options to filter your checkout sessions based on customer actions or data.

The plugin is easy to set up and use, with a user-friendly interface that allows you to choose your event names and ensure that enhanced eCommerce tracking is enabled in your Google Analytics account.

Once set up, the plugin automatically handles tracking and sending all the appropriate events to Google Analytics, making it easy to access your sales data and valuable store metrics.

WooCommerce Google Analytics Pro also provides powerful customization options, including the ability to customize event names and track user IDs for more accurate user counts.

Custom events can be tracked by adding a snippet to your theme. The plugin even allows you to exclude shop managers from tracking along with site admins, giving you more control over who can access your store’s data.

Overall, WooCommerce Google Analytics Pro is a powerful tool for any serious online store owner looking to optimize their sales funnel and drive more revenue.

It is compatible with the latest version of WooCommerce and works seamlessly with other popular plugins, making it an essential addition to your e-commerce toolkit.